When Emails Must Reach The Inbox

Things were a little simpler when our founder Nick started in 2005: emails went to a user's inbox and were happily opened. Now we have spam, Nigerian princes with unlimited funds, and email marketers who won't let you unsubscribe easily. No wonder email service providers require email authentication.

Remember when Google Workspace was called Apps? That's when our founder, Nick, entered the world of DNS: in February 2010. Things have changed somewhat since then — and we've evolved with every update, every new standard, every inbox algorithm shift.

Getting your marketing and transactional emails to a user's inbox is now more important than ever. Why is it so effective? Because it's targeted — users usually want to hear from you about what you have to offer this week or an update on their order. The opening of those emails is important for your business.

Never place all of your eggs in one basket. We've believed for years in having domain registrations, DNS management, hosting, and email with separate providers. Why? Diversification. It reduces risk, improves resilience, and gives you more control.